Introscriptive

On the fatal naïveté of the AI shepherd

Building AI into your work is basically saying 'automate me'.

Oct 15 • Tom Albrighton

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September 2025

Don’t give up your writing skill

By getting AI to write ‘for’ you, you risk losing the ability to write – and think – for yourself.

Sep 30 • Tom Albrighton

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June 2025

Digging in the dirt

If we outsource the ‘boring bits’ of writing to ChatGPT, we risk throwing the baby out with the bathwater.

Jun 5 • Tom Albrighton

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May 2025

Nobody wants to read AI

People may want to write with AI, but the real question is whether readers want to read it.

May 12 • Tom Albrighton

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March 2025

The answer is a question

AI may respond to any query, but what if the answer lies elsewhere?

Mar 28 • Tom Albrighton

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Why Jeanette Winterson is wrong about AI writing

The novelist argues that AI-generated writing should be accepted as literature, but I believe that would be a grave mistake.

Mar 14 • Tom Albrighton

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February 2025

The silence of the copywriters

Nobody is going to make a silent album about us. But they might still miss us when we're gone.

Feb 25 • Tom Albrighton

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On not being a 'real' copywriter

It's hard to dismiss 'impostors' when you still feel like one yourself.

Feb 21 • Tom Albrighton

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B2B copywriter seeks similar for strategic alliance

❤️

Feb 14 • Tom Albrighton

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Make the reader do some work

Recent ads from Heinz and Kellogg’s show how copywriting can turn the reader into an active player.

Feb 10 • Tom Albrighton

Phones may not be ‘harmful’, but they still do harm

To fix our relationship with phones, we need a clear sense of what is truly good.

Feb 7 • Tom Albrighton

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January 2025

The power of perspective

To give your copywriting a different dimension, try seeing things – and saying things – from a different point of view.

Jan 28 • Tom Albrighton

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